Your business is dying.
January 24, 2012What are you going to do about it?
A lot of us have businesses in dying professions. Publishing, newspapers, architects, not for profits. The list is seemingly endless. It’s time to adapt or die.
Is your business ready to change?
It’s understandable how we cling to the things we do, assuming the reasons we do are still valid 5, 10 or 15 years later when the world around us changes by the hour. They’ve worked before, they’ll work again. It is just a matter if time. It is a matter of time, not toward renewed success but certain failure.
Asking why is a hard question most businesses will not ask themselves. It forces them to look inward for answers, to think beyond the 1, 3 or 5 year timeframe spelled out in the master plan, to look into the future. And the future can be a scary place to be without the tools you need to develop a vision for success.
The Cobrooke ideation process, “Going in circles while moving forward”, provides those tools.
Through our ideation seminars we will teach you how to identify your terminals and work backwards towards your goals. How to identify your “blink moment” and the creative intuition that comes from that understanding. To ask a question for every answer, to integrate creative thinking into your business culture to assure the business continues on the path towards its ultimate vision while staff, administrations and the world around us change.
Through our specialized collaborations, we can assemble a team to provide the expertise required to stay on the path. To develop a “vision book” for your business that seamlessly blends brand development and design into a coordinated visual medium while moving your corporate mission forward toward your goals.
Times change, shouldn’t your thinking change, too?
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One Response to Your business is dying.
I am responding as a result of a linked in connection with Robert Vecchione. Your introductory message is fascinating. It correlates with much of the work I did while at Xerox Corporation. A good part of my career while at Xerox was as an Organizational Effectiveness Consultant, focusing on improved working relationships among the various entities within an Assembly Manufacturing operation, both in the USA and in Europe. Needless to say creativity was at the heart of much of our team efforts.